Zinc
Zinc connects technicians in real-time with the people and information needed to confidently get the job done quickly and correctly, allowing the organization to reduce mean-time-to-repair, boost customer satisfaction, and improve employee engagement. Acquired by ServiceMax.
My role at Zinc:
Head of design.
Report to Chief Operations Officer.
Create expandable frameworks.
Identify unique opportunities to differentiate Zinc as a messaging platform.
Launch new business opportunities for the platform.
Brand updates.
When I joined the company it had recently gone through a name change and a quick rebrand to go with it. Together with the leadership team, we developed a more sophisticated and unique brand identity for Zinc. Inspired by communication and the dots and waves of conections.
Zinc Broadcasts:
One to many communication.
Push Notifications.
Mobile app pop-up display.
A browsable feed of content.
Expandable framework with links, media, etc.
Broadcast composer on mobile apps and web admin.
Restricted to Admins.
Mobile broadcast composer:
Up to 50% more broadcast sent after release.
Full-featured composer matching web admin.
Android and iOS.
With ❤️ from Seattle.